Today, we realize that physical appearance is more important than in the 20's. Today, we haven't got the same definition of beauty as in the 20's.
Beauty is so important, a "Miss France" competition was created in 1910.
In the 20's, a pretty woman had to have some forms, whereas today models are very thin.Thus, beauty always worried more or less the human: 77 000 years ago, humans were already worried by beauty; even the man of Neandertal was looking for beauty.
The beauty's search at the human, isn't recent, that's why l'Oreal Foundation decided to publish an enormous encyclopedia called"100 000 years of beauty". Then, some others writers decided to publish some beauty's books. Thus, in the course of years, beauty is more and more important for human (above all for woman who use a lot of cosmetics) but beauty's meaning change in the course of generations.
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